A DECADE OF HANDMADE PASTA MAGIC IN HONG KONG

Ten years ago, we broke ground on a humble neighbourhood pasta bar tucked away in a Wan Chai cul-de-sac. Little did we know that a decade later, Pici would become your local favourite - serving over 60,000 diners every month and more than 550,000 plates of fresh, handmade pasta every year.

To celebrate ten years of Pici, we’re throwing the ultimate month-long celebration! Join us as we welcome Chef Kwon Sung-jun, better known as Napoli Matfia, champion of Netflix’s Culinary Class Wars, for a series of exclusive events you won’t want to miss.

event line up

Event Calendar
GUEST CHEF DINNER WITH NAPOLI MATFIA
Jun 26
Pici Central
GUEST CHEF DINNER WITH NAPOLI MATFIA
Pici Central

The culinary event of the year is here. Be the first in the city to taste the collaboration menu. Seats are extremely limited.

View Guest Chef Dinner Menu

Book Now (26 June)

Book Now (27 June)

Pici Central
PICI MARKET
Jun 27
PMQ
PICI MARKET
PMQ

Pici comes out to play! We’re taking the brand out of the restaurant and into the open air for a one-day-only festival of food, craft, and community. Things to look forward to:

  • Handmade Heritage: Master the art of the hand rolling at our pasta-making stations.

  • The Goods: Sip and snack on signatures from our partners - the masters behind our favourite bites, beverages and gelato.

  • Gallery: Explore a decade of our history and capture the moment at our dedicated photo-op areas, perfect for creating content to your heart's content!

  • Young Chefs x Napoli Matfia: Watch the city’s brightest talents battle it out in the Young Chefs final, judged by Napoli Matfia live on stage! Presented by FWD Max Academy.

  • Live Demonstration by Napoli Matfia: Fans of the hit show are in for a treat as Napoli Matfia prepares to bring his signature intensity to the live stage. By recreating the high-stakes atmosphere of Culinary Class Wars, he’ll be orchestrating that same gripping tension in real time, allowing the audience to witness his precision and competitive edge up close. It’s a rare chance to see the "mafia" persona in action, turning a standard cooking demonstration into a high-pressure culinary performance.

PMQ
THE EXCLUSIVE MENU
Jul 1
THE EXCLUSIVE MENU

Can’t make the guest chef dinner? The magic continues across the city! Experience a special collaboration menu featuring Pici’s fresh handmade pasta magic alongside Napoli Matfia’s viral dishes. The best of Hong Kong meets Italy meets Seoul! This is a one-off, strictly limited-time menu for true foodies. Don't get left behind!


BOOK YOUR TABLE

PICI YOHO MALL: COMING SOON
Jul 5
Pici Yuen Long
PICI YOHO MALL: COMING SOON
Pici Yuen Long

Ten years, ten neighbourhoods. We are bringing the Pici magic to Yoho Mall this summer! To celebrate our 10th opening, we’re sticking to our favourite tradition: a massive pasta giveaway. Free pasta for the whole neighbourhood 'til supplies last! Want the secret date and time? Sign up below to be the first to receive the news!

PASTA GIVEAWAY

Pici Yuen Long